insights on photography, strategy,
& the horse world
the fdm blog
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The Equestrian Business Guide to Getting Clients Online (without relying on word of mouth)
Word of mouth built your equestrian business. Now learn how to build a digital presence that attracts clients 24/7, even when you're at the barn.
What is Social SEO and Why Every Business Owner Needs to Care About it Right Now
Social media is the new Google. Learn what social SEO is, why it matters for your business in 2026, and how to optimize your content to get found.
Why Your Social Media Isn't Bringing You Clients (and what to do instead)
Posting consistently and still hearing crickets? Here's why your social media strategy isn't converting and how a content-first approach changes everything.
What No One Tells You About Equestrian Photography Sessions
An honest guide from an Illinois based equestrian photographer. What really happens during a horse photography session (and how to make it magical).
The Secret to Growing an Equestrian Brand Online in 2025
Posting pretty photos isn’t enough. Discover how a strategic, story-driven approach can help your equestrian brand build trust, grow your audience, and book more clients in 2025.
The Best Seasons for Equestrian Photography in Northern Illinois
As an equestrian photographer in Northern Illinois, I’ve learned that each season tells a different story. From golden summer sunsets to peaceful winter mornings. Here’s how to choose the perfect time to capture yours.
Top 5 Equine Photography Locations in Northern Illinois
Discover the top 5 horse-friendly equine photography locations in Northern Illinois, including my private barn. Stunning backdrops, safe access, and unforgettable portraits.
Creating My Session Vision Board: Why I Ask Every Client to Do This
A vision board helps your session feel more intentional and personal. Here’s why I ask every client to make one, and how it helps me create photos you’ll love.
5 Signs You’re Ready to Outsource Your Content Creation
Burned out on planning posts, taking photos, and staying visible online? These 5 signs mean it’s time to hire a content creator and reclaim your energy and time.
My 5 Go-To Tricks for Getting the Perfect ‘Ears Up’ Shot (That Actually Work)
Want that perfect photo with ears forward and full attention? Here are my top 5 tried-and-true methods for getting horses to perk up. Straight from an equine photographer who’s shot hundreds of sessions.
Your Brand Deserves Better Than Stock Photos
Stock photos can only take your brand so far. Here's why investing in custom content is the key to standing out, connecting with your audience, and building trust.
Five Mistakes to Avoid When Booking Your Session
Avoid the most common pitfalls when planning your equine or lifestyle session. From poor timing to unclear goals, here’s what to steer clear of to ensure a smooth, stress-free shoot.
Equine Blackout Portraits
What makes blackout portraits so captivating? Learn how this bold, studio-style setup highlights your horse’s elegance, and what to expect when booking your own session.
Photography Mistakes I Made: Learn from My Experience
Honest, unfiltered, and experience-backed, these are the real mistakes I’ve made as a photographer and how they helped shape a better client experience (so you don’t have to learn the hard way).
My Top 5 Poses for Horse & Rider Portraits
Looking to elevate your next horse and rider session? These five go-to poses strike the perfect balance between elegant and authentic, and they never fail to deliver timeless results.
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