based in northern illinois - available worldwide

equestrian photographer
and social media strategist

creative media made with passion, and an equestrian behind the lens

BraveHearts Non-profit
Featured in
Logo for The Photographer Magazine with the text 'EST 2020' and the name 'The Photographer' with 'HER' highlighted in blue.
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Equine Social Media Management

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Horse Show Photography & Videography

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Horse & Rider Portrait Photography

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1:1 Social Media Consultations

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Sale Horse Promotion Campaigns

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Social Media Audits

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Media Production

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Equine Social Media Management - Horse Show Photography & Videography - Horse & Rider Portrait Photography - 1:1 Social Media Consultations - Sale Horse Promotion Campaigns - Social Media Audits - Media Production -

what i offer

photography, videography, strategy, and story

Three service pillars designed to work together or independently. Whether you need a single session or full monthly support, everything is personalized to your brand and goals.

Horse show coverage, equestrian portraits, barn and facility media, brand sessions, product content, and short-form video.

01 Photography & Videography

Consultations $75
Retainers from $650/mo

Monthly retainer management, 1:1 consultations, content direction and messaging clarity, and social media audits for brands.

02 Social Media & Content Strategy

Sessions from $85
Facility media from $750

Photo and video editing, culling, second shooting, and b-roll capture for photographers and videographers who need reliable behind-the-scenes support.

03 Creative Support

Video editing from $75
Second shooting from $300/day

data-driven results

find out why your strategy
isn't
generating leads

In 2 minutes, your free social media audit reveals the specific gaps costing you inquiries based on analysis of 50+ equine brands.

50+

brands audited

of equestrians check social media before purchasing

96%

I’ve enjoyed working with you and appreciate everything you’ve done for me and my business. A literal Godsend for me in this crazy busy season!
— Cindy Russell Photography - Social Media Management
Content looks great! I’ve been using it across a bunch of posts and we want to have you film more.
— Stix & Stones - Social Media Content Creation
Yay!!! These look wonderful, thank you so much for all of your help!
— DePaul Dance Company - Event Videography

the person behind the lens

Gianna Hesslau, The Founder

A woman wearing a riding helmet smiles as she stands next to a brown and white horse with a saddle, inside a wooden stable.

I've spent most of my life in and around horses, which means I understand the culture, the pace, and the moments that matter. The name comes from my first horse, Jonny, whose show name was Feiner Dream, a constant reminder that this work is rooted in passion.

As I began working with riders, barns, and brands, I noticed the same pattern of beautiful visuals without clarity and content without direction.

FDM exists to close that gap.

Intentional over excessive
Clearer content outperforms more content, every time.

Story before aesthetics
Visuals should serve a purpose, not just look good.

Long-term thinking
The goal is work that lasts, not trends that fade.

common questions

before you reach out…

Answers to the questions most clients ask before booking.

If yours isn't here, reach out directly through the Connect page.

  • For horse shows and events, 2–4 weeks in advance is ideal. Portrait sessions can often accommodate shorter timelines. Reach out early for peak fall show season and large competitions, especially if they are outside of the Illinois/Wisconsin area.

  • Yes. FDM regularly covers events across Northern Illinois, the greater Chicago area, and Southern Wisconsin. Travel to other regions is available; reach out to discuss specifics and travel rates.

  • Monthly retainer packages are scoped to your goals but typically include content strategy, caption writing, scheduling, hashtag strategy, engagement management, and a monthly performance report. Packages start at $650/month.

  • Portrait and lifestyle sessions start at $85. Barn and facility media projects start at $750. Most sessions fall between $150 and $850, depending on scope, location, and deliverables.


  • Fill out the inquiry form on the Connect page. Gianna will follow up within 24–48 hours to discuss your goals, timeline, and the right service for your situation. No commitment required for the initial conversation.

Cover page of 'The Equestrian Content Guide' with a close-up of a horse's face and eye on the right side, black background, white text, and a logo of a horse jumping over a circle with the text 'Feiner Dream Media' at the top.

get the free equestrian content guide

free resource

let’s work together

ready to connect?

Fill out the form, and Gianna will be in touch within 24–48 hours. No commitment required, just a conversation to figure out the right fit.

Email: feinerdreammedia@gmail.com

Based in Northern Illinois - serving clients nationwide and globally

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