Social Media & Content Strategy
Turning your social media into a client-generating engine.
Tired of posting ribbons but getting no inquiries? Your feed needs to work for you.
How I can support you
Social media and content services are flexible and shaped around your goals, but typically include:
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A focused 1:1 session to audit your content, clarify direction, and create an actionable plan moving forward.
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Monthly support for brands that want consistent, intentional content without managing everything themselves.
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Defining the themes, narrative focus, and structure behind your content so posting feels purposeful instead of overwhelming.
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Photo and video editing, content refinement, and post-production support for brands, creators, and fellow professionals.
The FDM Standard
Visual Polish
FDM transitions brands from phone clips to professional assets that justify 5-figure price points.
Strategic Consistency
Applying corporate-level content development and planning to the equestrian niche.
Lead Quality
Moving beyond likes and views in order to attract serious inquiries and more loyal clients.
Data-Driven Advantage
After auditing 50+ equine brands, I identified the #1 reason programs lose leads:
The Trust Gap
Most barns have world-class horse care but a middle-class digital presence. I’ve analyzed the digital footprints of 50+ facilities and businesses to build a media framework that doesn't just look pretty but also converts. Whether you are selling a six-figure athlete, filling your barn, or selling a revolutionary product, your visuals are your first (and often only) handshake.
What to expect
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You’ll receive thoughtful insight into what’s working, what isn’t, and where to focus next without fluff or guesswork.
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Decisions are guided by your goals and audience, not whatever is currently performing for someone else.
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Expectations, timelines, and next steps are clearly outlined so nothing feels vague or rushed.
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As your needs shift, the strategy adapts with no rigid frameworks or one-size-fits-all formulas.
This keeps the experience intentional, flexible, and sustainable over time.
Investment
1:1 Social Media Content Consultation
Sessions are $75 and include a live strategy call, a written recap, and next steps.
Ongoing Strategy & Support
Custom monthly retainers typically range from $500 to $2,000+, depending on scope and level of involvement.
Creative Support & Editing
Editing and post-production support is quoted based on volume, turnaround time, and complexity.
96% of equestrians
are likely to check your social media presence before making a purchase or inquiry
Next Steps
If you’re unsure what kind of support makes the most sense, starting with a consultation is usually the best place to begin.